Learn about our
point-of-sales concepts
We establish standards, develop high-quality POS materials and implement them worldwide.
We develop comprehensive POS concepts
We design marketing materials for indoor and outdoor car showroom signage, including “on the car” and “around the car” materials, as well as their digital extensions.
We create communication strategies
We create communication strategies based on our partners’ business objectives. We ensure its integrity in relation to a brand corporate identity system and market-specific adjustments. We run the entire creation process and deal with the logistics of its implementation within dealers’ networks. We report the progress of activities on an ongoing basis.
We have already helped many car brands
We have already helped over 100 NSCs (National Sales Companies) and over 4000 dealers to build a consistent image of their showrooms and implement effective used car sales schemes. We offer our POS materials and systems in over 30 countries.
Our services are recommended by
Cooperation
with clients
We initiate the process by analysing the needs and current condition of point-of-sale marketing materials. Together, we define products and POS solutions based on the objectives they are intended to meet and the time frame in which we want to achieve them. We then select optimum tools enabling us to achieve the objectives.
Our basic principle? It’s hypercare. We are by your side throughout the entire concept implementation process. We take care of every stage of implementation, advise you and provide ready-made solutions. We take on tasks for which managers and marketing departments are usually responsible. We save your time and ensure flexible cooperation. We are there for you whenever you need us.
Idea development
Krok 1An idea is based on strategic objectives defined by a given organisation. We guide automotive companies through the entire process of rebranding as well as implementing a visual communication system and showroom signage. We create and implement materials to support used car sales programmes. We present our proprietary solutions and products, as well as possible models of cooperation.
Concept presentation
Krok 2The next stage consists in transforming an idea into a concept. When creating material sets, we simultaneously focus on all visual communication elements, from the showroom’s external signage through internal systems to vehicle signage and cutting-edge digital solutions. We also plan an implementation schedule, collaboration-related ideas and the implementation process.
Graphic creation
Krok 3Our team of graphic designers transfers brand assumptions into the POS materials suggested in the concept. When developing designs, we pay particular attention to the client’s corporate identity system and effective communication of brand values. We ensure the correct logo display, colour consistency, preservation of the brand’s protective fields and correct typefaces.
Product acceptance
Krok 4We present the scope of materials, their visualisations, physical examples and samples in the case of customised solutions. We discuss the planned results of individual product implementation. While selecting materials, we pay particular attention to the context and practicality of their application.
Production start-up
Krok 5Our production, warehousing and logistics capabilities allow us to handle international projects. Our products are characterised by the highest-quality workmanship, and each one is thoughtfully designed for a specified application. We pay particular attention to selecting materials with strength sufficient to withstand even the harshest weather conditions. We combine modern design with ease of use and application.
Material distribution
Krok 6Each time, we establish an individual mode of distribution. Our scope of responsibility may include system delivery to central warehouses, designated locations or directly to car showrooms. Dealers may count on our ongoing support and the possibility to additionally supply them with materials exceeding the mandatory kit. If necessary, we build inventories, ensuring constant product availability resulting from concluded contract provisions.
Customer and other support
Krok 7Dealers can order products directly from the online shops created for each comprehensive implementation project. Dealers are assisted in the delivery and use of our POS materials and Support Centre access. The Centre provides answers to frequently asked questions and a knowledge base of the products and their application methods.
Experience the CSP quality
Well-thought-out solutions, developed standards and macro-scale implementation
Do you need a coherent POS concept?
Contact us
We will discuss your needs related to car showroom signage. We will also show you how we cooperate with brands as well as importers of new and used cars on the global market.